B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37.4%
37.4% -- share of video podcast listeners by platform for video podcast listeners (2026)
37.4% of video podcast listeners use Apple Podcasts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Riverside
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/video-podcasts-vs-audio-when-visual… ↗
Source Article
Video Podcasts vs Audio: When Visual Matters for Business — The Podcast Studio Glasgow
Video Podcasts vs Audio: When Visual Actually Matters for Your Business
You're at the decision point. You've got a podcast idea, or maybe you're already running an audio show. Someone's suggested adding a video podcast element. Or you're wondering whether it's worth the effort at all.
Here's the thi…
Original Research
Riverside
· Original study ↗
Methodology
Cited from Riverside podcast statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video podcast listeners: 37.4% share of video podcast listeners by platform. Source: Riverside (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-podcast-listener-platform-split
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-podcast-listener-platform-split" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.4%</strong> -- share of video podcast listeners by platform for video podcast listeners<br><small>Source: Riverside (2026) · <a href="https://lighthousedata.io/data/video-podcast-listener-platform-split" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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