B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- click through rate difference video vs text pitches for Video pitches (2026)
Video pitches have a 50% higher click-through rate compared to text-based pitches.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://applaunchpartners.com/ditch-email-journalists-now-prefer-social-media-dms/ ↗
Source Article
Journalists Prefer DMs: Update Your Press Outreach Now
Original Research
Wyzowl
· Original study ↗
Methodology
Attributed to Wyzowl research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video pitches: 50% click through rate difference video vs text pitches. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-pitch-ctr-50-higher
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-pitch-ctr-50-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate difference video vs text pitches for Video pitches<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/video-pitch-ctr-50-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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