B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- video retention rate lift from audience targeting for Targeted video content (2020)
Tailoring video content to a target audience can boost retention rate by 35 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2020
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Slidely
Primary
Tier B
https://www.oberlo.ca/blog/complete-guide-video-marketing ↗
Source Article
The Complete Guide to Video Marketing for Businesses in 2020
Original Research
Slidely
· Original study ↗
Methodology
Claim from Slidely VP of Communications Hila Shitrit Nissim; methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
Targeted video content: 35% video retention rate lift from audience targeting. Source: Slidely (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-personalization-retention-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-personalization-retention-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- video retention rate lift from audience targeting for Targeted video content<br><small>Source: Slidely (2020) · <a href="https://lighthousedata.io/data/video-personalization-retention-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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