B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- email reply rate for Personalized video outbound vs text-only outbound (e-commerce agency case study) (2025)
The personalized video outbound branch in an e-commerce agency case study achieved a 12% reply rate compared to 2.5% for text-only outbound.
- Vendor self-reported case study with unspecified sample size
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ScaliQ
Primary
Tier B
https://scaliq.ai/blogs/build-ai-powered-outbound-machine-scaliq-repliq-notiq ↗
Source Article
Build a Complete AI Sales Outreach Platform for Scalable Outbound
How to Build a Complete AI-Powered Outbound Machine With ScaliQ + RepliQ + NotiQ
Scaling outbound is no longer a copywriting problem—it is an engineering problem.
For years, sales development representatives (SDRs) relied on brute force: more emails, more calls, more activity. Today, AI-first revenu…
Original Research
ScaliQ
· Original study ↗
Methodology
Vendor self-reported case study comparing video-personalized branch (12%) to text-only branch (2.5%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized video outbound vs text-only outbound (e-commerce agency case study): 12% email reply rate. Source: ScaliQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-personalization-reply-rate-12-vs-2-5
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<blockquote cite="https://lighthousedata.io/data/video-personalization-reply-rate-12-vs-2-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email reply rate for Personalized video outbound vs text-only outbound (e-commerce agency case study)<br><small>Source: ScaliQ (2025) · <a href="https://lighthousedata.io/data/video-personalization-reply-rate-12-vs-2-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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