B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- time on page increase with video for web pages with videos (2023)
Users spend about 88% more time on web pages that contain video content.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Top 7 Content Marketing Trends to Use in 2023
The title of “one of the first known content marketers” goes to—maybe you guessed it—Benjamin Franklin. To advertise his new printing business, he published Poor Richard’s Almanack in 1732. The yearly pamphlet contained calendars, weather predictions, recipes, poems, and more. Rather than proclaim h…
Methodology
Secondary citation in agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web pages with videos: 88% time on page increase with video. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-page-time-increase
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<blockquote cite="https://lighthousedata.io/data/video-page-time-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- time on page increase with video for web pages with videos<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/video-page-time-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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