B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- median reply rate for B2B sales outreach emails with video (2024)
Sales professionals who use video in their prospecting sequences report a median reply rate of 26%.
- Applies to sales professionals producing short, sharp, edited video assets rather than raw/poorly lit video
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier C
https://increditors.com/video-editing-for-sales-outreach/ ↗
Source Article
Video Editing for Sales Outreach: How B2B Teams Use Video to Book More Calls | Remote Video Editing Agency | Color Grading | Editorial | Post Production | Motion Graphic | Animation
B2B sales teams that add professionally edited video to their outreach sequences see reply rates 3–5x higher than text-only emails — but only when the video looks polished and credible. This guide breaks down exactly how to build a high-converting video outreach system, what makes the editing matter…
Original Research
Vidyard
· Original study ↗
Methodology
Compared to 2-3% industry average for cold email; from Vidyard's 2024 State of Video in Sales report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales outreach emails with video: 26% median reply rate. Source: Vidyard (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-outreach-reply-rate-26pct-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-outreach-reply-rate-26pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- median reply rate for B2B sales outreach emails with video<br><small>Source: Vidyard (2024) · <a href="https://lighthousedata.io/data/video-outreach-reply-rate-26pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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