B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- nps uplift for companies with video onboarding sequences (2025)
Companies with video onboarding sequences report 25% higher NPS scores compared to companies with text-only onboarding.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-roi-measurement-framework ↗
Source Article
"What is the ROI of this video?" is the question that kills corporate video programs. Not because video does not deliver returns, but because most marketing teams cannot answer the question with specific numbers.
According to Demand Gen Report's 2025 B2B Content Preferences Survey, 72% of B2B buyers…
Original Research
Wistia
· Original study ↗
Methodology
Wistia 2025 data
Methodology documented
Segmentation
Industrymarketing
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companies with video onboarding sequences: 25% nps uplift. Source: Wistia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-onboarding-nps-2025
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<blockquote cite="https://lighthousedata.io/data/video-onboarding-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- nps uplift for companies with video onboarding sequences<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/video-onboarding-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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