B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- video content engagement preference for Purple Patch Group clients (2024)
31% of surveyed Purple Patch Group clients reported finding video content to be the most engaging type of social media content.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Purple Patch Group
Primary
Tier B
https://purplepatchgroup.co.uk/what-can-our-clients-tell-us-about-social-media-use/ ↗
Source Article
What can our clients tell us about social media use? | Purple Patch Group
Social media, love it or hate it, there’s no denying it is a hugely important communication tool. It’s something we’re involved with every day, whether posting our own messaging or creating content for our clients.
But how much do our clients use social media themselves? What do they find most engag…
Original Research
Purple Patch Group
· Original study ↗
Methodology
Client survey by Purple Patch Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Purple Patch Group clients: 31% video content engagement preference. Source: Purple Patch Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-most-engaging-31
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<blockquote cite="https://lighthousedata.io/data/video-most-engaging-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- video content engagement preference for Purple Patch Group clients<br><small>Source: Purple Patch Group (2024) · <a href="https://lighthousedata.io/data/video-most-engaging-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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