B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- video memorability rate for brand video content (2022)
Videos are the most memorable content format at 43%, compared to texts (18%) and images (36%).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
animatedvideo.com
Primary
Tier C
https://www.animatedvideo.com/blog/adapting-video-content-in-each-of-your-customer-journey-stages/ ↗
Source Article
Adapting Video Content in each of your Customer Journey Stages - Animated Video Blog - Explainer Videos - Online Animated Marketing Video Production Services
Original Research
animatedvideo.com
· Original study ↗
Methodology
Cited research stat, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand video content: 43% video memorability rate. Source: animatedvideo.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-memorability-43-percent
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<blockquote cite="https://lighthousedata.io/data/video-memorability-43-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- video memorability rate for brand video content<br><small>Source: animatedvideo.com (2022) · <a href="https://lighthousedata.io/data/video-memorability-43-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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