B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- video marketing roi growth for marketers using video content (2023)
92% of marketers reported that their ROI on video content increased (up from 87% in 2022).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.bankmarketingcenter.com/blog/post/2024/02/03/10-reasons-to-use-video-in-your-community-b… ↗
Source Article
10 reasons to use video in your community bank's marketing
10 reasons to use video in your community bank's marketing
In recent years, video content has emerged as a marketing powerhouse, transforming the way businesses, including community banks, connect with their audiences. From social media to email campaigns to websites, videos have become an integral …
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2023 Video Marketing Report; 92% of marketers reported ROI increase of 87% vs 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using video content: 92% video marketing roi growth. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-roi-up-87-percent-2023
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<blockquote cite="https://lighthousedata.io/data/video-marketing-roi-up-87-percent-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- video marketing roi growth for marketers using video content<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/video-marketing-roi-up-87-percent-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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