B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- marketers agreeing video gives great roi for Marketers (Wyzowl survey) (2023)
According to Wyzowl's State of Video Marketing 2023 report, 92% of marketers agree that video content gives them great ROI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://2x.com/blog/30-50-faster-content-production-how-generative-ai-is-changing-the-game-for-b2b-m… ↗
Source Article
30-50% faster content production: How generative AI is changing the game for B2B marketers
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl State of Video Marketing 2023 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (Wyzowl survey): 92% marketers agreeing video gives great roi. Source: Wyzowl (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-roi-agreement-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-marketing-roi-agreement-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- marketers agreeing video gives great roi for Marketers (Wyzowl survey)<br><small>Source: Wyzowl (2023) · <a href="https://lighthousedata.io/data/video-marketing-roi-agreement-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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