B
Evidence Grade B
Safe to Cite
Recent
4
4 -- tiktok ad roas for The Oodie (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Vidico
Primary
Tier B
https://sproutsocial.com/insights/video-marketing-ecommerce-australia/ ↗
Source Article
Video marketing for ecommerce: A guide for Australian brands
Original Research
Vidico
· Original study ↗
Methodology
At a daily ad spend of over AU$6,500
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Oodie: 4 tiktok ad roas. Source: Vidico (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-ecommerce-australia-sproutsocial-4
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<blockquote cite="https://lighthousedata.io/data/video-marketing-ecommerce-australia-sproutsocial-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- tiktok ad roas for The Oodie<br><small>Source: Vidico (2025) · <a href="https://lighthousedata.io/data/video-marketing-ecommerce-australia-sproutsocial-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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