B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- businesses reporting video marketing increased brand awareness for businesses using video marketing (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WebFX
Primary
Tier C
https://www.b2w.tv/blog/building-brand-hype-using-animation ↗
Source Article
10 Powerful Brand Awareness Videos That Got Massive Attention
Written by Anshu Thakur
Mar 31, 2025, 9:32:22 AM
On the lookout for some amazing brand awareness examples but short on time?
This video of ours is exactly what can help you. Check out innovative brand awareness video ideas in action here:
As a brand, you strive to grow your company, inspire, and ear…
Also cited by
Broadcast2World (b2w.tv)
https://web.archive.org/web/20250810200955id_/https://www.b2w.tv/blog/best-brand…
2026-09-25
Original Research
WebFX
· Original study ↗
Methodology
Cited from WebFX by Broadcast2World blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using video marketing: 90% businesses reporting video marketing increased brand awareness. Source: WebFX (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-brand-awareness-webfx
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<blockquote cite="https://lighthousedata.io/data/video-marketing-brand-awareness-webfx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- businesses reporting video marketing increased brand awareness for businesses using video marketing<br><small>Source: WebFX (2025) · <a href="https://lighthousedata.io/data/video-marketing-brand-awareness-webfx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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