B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- video marketers reporting direct sales increase for video marketers (2026)
83% of video marketers report that video has directly increased sales.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://web.fluentplayer.com/does-your-small-business-need-video-marketing/ ↗
Source Article
Does Your Small Business Need Video Marketing
Does Your Small Business Need Video Marketing
The honest answer is yes. Not because everyone is doing it, but because your customers are already watching. If your business is not in that feed, a competitor is.
91% of businesses now use video as a marketing tool, according to Wyzowl’s 2026 State of V…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl's 2026 State of Video Marketing report
Methodology documented
Segmentation
IndustryMedia
Company SizeSMB
RoleContent Marketer
Channelvideo
Cite this stat
Plain Text
video marketers: 83% video marketers reporting direct sales increase. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketers-sales-increase-2026
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<blockquote cite="https://lighthousedata.io/data/video-marketers-sales-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- video marketers reporting direct sales increase for video marketers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/video-marketers-sales-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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