B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- video marketers reporting lead generation help for video marketers (2026)
85% of video marketers report that video has helped them generate leads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://web.fluentplayer.com/does-your-small-business-need-video-marketing/ ↗
Source Article
Does Your Small Business Need Video Marketing
Does Your Small Business Need Video Marketing
The honest answer is yes. Not because everyone is doing it, but because your customers are already watching. If your business is not in that feed, a competitor is.
91% of businesses now use video as a marketing tool, according to Wyzowl’s 2026 State of V…
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl's 2026 State of Video Marketing report
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RegionGlobal
RoleContent Marketer
Channelvideo
Cite this stat
Plain Text
video marketers: 85% video marketers reporting lead generation help. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketers-lead-generation-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-marketers-lead-generation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- video marketers reporting lead generation help for video marketers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/video-marketers-lead-generation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.