B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- marketers considering video integral for marketers (2025)
95% of marketers consider video integral to their marketing strategy.
- Original study not named by source
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestbma.com
Primary
Tier C
https://bestbma.com/2025/05/31/how-to-master-strategic-health-care-marketing/ ↗
Source Article
How to Master Strategic Health Care Marketing
Original Research
bestbma.com
· Original study ↗
Methodology
Cited as an all-time high; original study not named
Methodology documented
Segmentation
IndustryHealthcare
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 95% marketers considering video integral. Source: bestbma.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-integral-marketers-95
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<blockquote cite="https://lighthousedata.io/data/video-integral-marketers-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- marketers considering video integral for marketers<br><small>Source: bestbma.com (2025) · <a href="https://lighthousedata.io/data/video-integral-marketers-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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