B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- businesses reporting video increased website traffic for businesses using video marketing (2025)
86% of businesses state that video has helped increase website traffic.
- Secondary citation of Wyzowl's annual video report
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.akoi.in/blog/create-product-videos-that-convert-and-sell/ ↗
Source Article
Create Product Videos That Convert in 2025
Original Research
Wyzowl
· Original study ↗
Methodology
Cites Wyzowl's annual video report; blog is secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using video marketing: 86% businesses reporting video increased website traffic. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-increased-website-traffic-wyzowl
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-increased-website-traffic-wyzowl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- businesses reporting video increased website traffic for businesses using video marketing<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/video-increased-website-traffic-wyzowl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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