B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- marketers reporting video increased sales for marketers (2025)
In 2025, 87% of marketers said video marketing directly increased sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier C
https://ascendlymarketing.com/video-production-for-marketing/ ↗
Source Article
Video Production for Marketing: A Business Guide
Original Research
G2
· Original study ↗
Methodology
Cited from G2 video marketing statistics; secondary source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 87% | |
| 2025 (current) | 87% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 87% marketers reporting video increased sales. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-increased-sales-87-percent
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<blockquote cite="https://lighthousedata.io/data/video-increased-sales-87-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- marketers reporting video increased sales for marketers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/video-increased-sales-87-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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