B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- email click through rate increase from video for Email campaigns containing video (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Get Response
Primary
Tier C
https://www.webdew.com/blog/explainer-video ↗
Source Article
What is Explainer Video and Why your Business needs it?
What is Explainer Video and Why your Business needs it?
The internet gets flooded with hundreds of videos every second. However, many of those videos are of no value. Though, one thing we can not deny is the rising demand for videos.
91% of consumers want to see more online video content from brands…
Original Research
Get Response
· Original study ↗
Methodology
Article states video can boost email click-through rate by 65%; cited via unnamed '(Source)' link with accompanying image credited to Get Response; article undated, vintage approximated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns containing video: 65% email click through rate increase from video. Source: Get Response (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-in-email-ctr-increase-getresponse
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<blockquote cite="https://lighthousedata.io/data/video-in-email-ctr-increase-getresponse" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- email click through rate increase from video for Email campaigns containing video<br><small>Source: Get Response (2022) · <a href="https://lighthousedata.io/data/video-in-email-ctr-increase-getresponse" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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