B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- video impressions share of digital media for video content (2023)
Video impressions accounted for 60% of all digital media impressions in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Penfriend.ai
Primary
Tier B
https://penfriend.ai/blog/media-impressions ↗
Source Article
2024's Comprehensive Guide To Media Impressions: Trends & Metrics You Can't Ignore
Media impressions. They’re the silent giants of the digital marketing world, often overlooked but holding the power to make or break your brand’s online presence. In 2024, understanding and leveraging media impressions is no longer a luxury, it’s a necessity.
This guide is your roadmap to mastering …
Original Research
Penfriend.ai
· Original study ↗
Methodology
up from 50% in 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video content: 60% video impressions share of digital media. Source: Penfriend.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-impressions-share
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<blockquote cite="https://lighthousedata.io/data/video-impressions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- video impressions share of digital media for video content<br><small>Source: Penfriend.ai (2023) · <a href="https://lighthousedata.io/data/video-impressions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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