C
Evidence Grade C
Use with Hedging
Dated
80%
80% -- conversion rate increase for landing pages (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Unbounce
Primary
Tier B
https://unbounce.com/co/video-marketing-statistics/ ↗
Source Article
Video marketing
If you haven’t started video marketing yet, now is the time. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business.
In this in-depth guide, we explain the best video marketing strategies and all t…
Also cited by
Harp Interactive
https://harpinteractive.com/the-power-of-video-marketing/
2026-08-22
Original Research
Unbounce
· Original study ↗
Methodology
Source: Unbounce
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
landing pages: 80% conversion rate increase. Source: Unbounce (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-impact-on-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-impact-on-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- conversion rate increase for landing pages<br><small>Source: Unbounce (2021) · <a href="https://lighthousedata.io/data/video-impact-on-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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