B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13%
13% -- audience retention increase for Video emails (email campaigns containing video) (2024)
Video emails increased audience retention by 13% according to Beehiiv statistics.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Beehiiv
Primary
Tier C
https://www.b2w.tv/blog/video-email-marketing ↗
Source Article
Video Email Marketing: What it Is & How to Do It (+ Examples)
Written by Animes Nanda
Jun 21, 2024, 4:00:00 AM
Emails are an essential staple in the B2B space.
It’s something businesses can’t ignore.
But what if your emails could increase your impact by 300%?
It could be through sales, lead generation, sign-ups to your weekly newsletter, etc.
Such is the promi…
Original Research
Beehiiv
· Original study ↗
Methodology
Cited as 'latest statistics' from Beehiiv; original study date and methodology not specified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Video emails (email campaigns containing video): 13% audience retention increase. Source: Beehiiv (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-emails-audience-retention-increase
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<blockquote cite="https://lighthousedata.io/data/video-emails-audience-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- audience retention increase for Video emails (email campaigns containing video)<br><small>Source: Beehiiv (2024) · <a href="https://lighthousedata.io/data/video-emails-audience-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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