B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- email click through rate uplift from video for email marketing (2015)
Videos are proven to increase email click-through rates by 65 percent.
- Unattributed general industry statistic cited in a blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blacktwigllc.com
Primary
Tier C
https://blacktwigllc.com/videos-featuring-product-demonstrations-help-cutex-engage-customers-2/ ↗
Source Article
Videos featuring product demonstrations help Cutex engage customers - Black Twig Marketing + Communications
It’s clear that video is here to stay.
Consumers in every industry are increasingly engaging with brands that are able to connect with them using videos and photos. Today, online videos account for half of all mobile traffic. By 2018, video will be 79 percent of all consumer internet traffic.
It’s c…
Original Research
blacktwigllc.com
· Original study ↗
Methodology
Claim cited in agency blog without named original source
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing: 65% email click through rate uplift from video. Source: blacktwigllc.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-email-ctr-increase-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-email-ctr-increase-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- email click through rate uplift from video for email marketing<br><small>Source: blacktwigllc.com (2015) · <a href="https://lighthousedata.io/data/video-email-ctr-increase-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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