B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- video demonstration conversion rate for online customers (2021)
56% of online customers tend to purchase a product after viewing a video demonstration of that product.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
medianews4u.com
Primary
Tier C
https://www.medianews4u.com/digital-marketing-trends-to-look-out-for-in-2021/ ↗
Source Article
Digital marketing trends to look out for in 2021
2020 has been a year full of rollercoaster rides for everyone from a professional to the business class across sectors. The ongoing pandemic has upended how businesses operate. From a global crisis to an economic recession, the repercussions have been drastic leading to many operations shutting down…
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https://allenai.org/
2026-08-16
aaai.org
https://aaai.org/
2026-08-16
Original Research
medianews4u.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
online customers: 56% video demonstration conversion rate. Source: medianews4u.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-demonstration-purchases
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<blockquote cite="https://lighthousedata.io/data/video-demonstration-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- video demonstration conversion rate for online customers<br><small>Source: medianews4u.com (2021) · <a href="https://lighthousedata.io/data/video-demonstration-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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