B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share reporting videos outperform other content for conversions for survey participants (marketers) (2022)
More than 70% of survey participants stated that video content outperforms other types of material in generating conversions.
- Source states 'more than 70%'
Lighthouse Research Team
Last verified:
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Landing Page Mistakes That All Businesses Should Avoid
- August 11, 2022
- News
12 Deadly Landing Page Mistakes That All Businesses Should Avoid
Nowadays, most digital marketing campaigns have the website’s landing page as their prime focus with a strategy built around it. To gain new clients or to effectively communicate what your business has to offer…
Methodology
Blog citing unspecified survey; value stated as 'more than 70%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey participants (marketers): 70% share reporting videos outperform other content for conversions. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-conversion-outperformance
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<blockquote cite="https://lighthousedata.io/data/video-conversion-outperformance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share reporting videos outperform other content for conversions for survey participants (marketers)<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/video-conversion-outperformance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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