B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- video content usage rate for Marketers (2022)
87% of marketers use video content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://bertey.com/content-marketing-statistics-insights ↗
Source Article
Content Marketing Statistics & Insights [Updated for 2024] - Bertey
Last Updated on 3rd May 2026
Decoding Content Marketing: 50 Impactful Statistics and Insights
To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you’re looking to present the case to stakeholders for implementation of content marketing camp…
Original Research
Wyzowl
· Original study ↗
Methodology
Citing Wyzowl State of Video Marketing 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 87% video content usage rate. Source: Wyzowl (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-usage-effectiveness
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<blockquote cite="https://lighthousedata.io/data/video-content-usage-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- video content usage rate for Marketers<br><small>Source: Wyzowl (2022) · <a href="https://lighthousedata.io/data/video-content-usage-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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