B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- roi speed advantage vs plain text for Video content (vs plain text content) (2026)
Video content achieves a return on investment 49% faster than plain text content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascendlymarketing.com
Primary
Tier C
https://ascendlymarketing.com/benefits-of-content-marketing/ ↗
Source Article
Exploring the Benefits of Content Marketing for Business Growth
Original Research
ascendlymarketing.com
· Original study ↗
Methodology
Video content reported to achieve return on investment 49% faster than plain text; underlying study not named in source (similar to widely cited 'video marketers grow revenue 49% faster' benchmark).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video content (vs plain text content): 49% roi speed advantage vs plain text. Source: ascendlymarketing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-roi-49-percent-faster
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-content-roi-49-percent-faster" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- roi speed advantage vs plain text for Video content (vs plain text content)<br><small>Source: ascendlymarketing.com (2026) · <a href="https://lighthousedata.io/data/video-content-roi-49-percent-faster" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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