B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
99.6%
99.6% -- video content population reach for Population reached by video content across TV (connected or not), smartphones, tablets and computers (2022)
In 2022, video content reached 99.6% of the population across TV devices (connected or not), smartphones, tablets, and computers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
99.6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://metaxsoft.com/insights/the-video-on-tv-and-the-new-ways-to-reach-the-audience/ ↗
Source Article
The video on TV and the new ways to reach the audience - MetaX
The video on TV and the new ways to reach the audience
MetaX
18/07/23
Reading time
1 min read
For a long time, advertisers and consumers have shown signs that video is where they all meet. According to data from Digital AdSpend 2021, a study published by IAB Brazil, 37% of the formats used in the di…
Original Research
Kantar
· Original study ↗
Methodology
Cited from Kantar's Inside Video 2023 report; Brazil market implied by article context (IAB Brazil citation)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Population reached by video content across TV (connected or not), smartphones, tablets and computers: 99.6% video content population reach. Source: Kantar (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-population-reach-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-content-population-reach-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99.6%</strong> -- video content population reach for Population reached by video content across TV (connected or not), smartphones, tablets and computers<br><small>Source: Kantar (2022) · <a href="https://lighthousedata.io/data/video-content-population-reach-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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