B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- video content engagement lift for Facebook video posts (2024)
On Facebook, video content generates 59% more engagement than other types of posts according to HubSpot.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.pluspoint.io/blog/boost-retail-chains-sales-location-marketing-guide ↗
Source Article
Location Marketing Guide to Boost Retail Chain Sales
Boost Your Retail Chain's Sales with This Location Marketing Guide
In this guide, we'll explore the most effective online marketing strategies for retail chains, focusing on Google Business, Instagram, and Facebook. Plus, we'll show you how Pluspoint's Social Posting and Campaigns features can simpl…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook video posts: 59% video content engagement lift. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-engagement-facebook-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-content-engagement-facebook-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- video content engagement lift for Facebook video posts<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/video-content-engagement-facebook-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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