B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- content marketing budget allocated to video for Technical marketers (2021)
Technical marketers allocate 20% of their content marketing budget to video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
engineering.com
Primary
Tier B
https://www.arrowfly.com/content-marketing-in-2021/ ↗
Source Article
Content Marketing in 2021
Original Research
engineering.com
· Original study ↗
Methodology
Share of content marketing time, energy, and budget dedicated to video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Technical marketers: 20% content marketing budget allocated to video. Source: engineering.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-budget-allocation
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<blockquote cite="https://lighthousedata.io/data/video-content-budget-allocation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- content marketing budget allocated to video for Technical marketers<br><small>Source: engineering.com (2021) · <a href="https://lighthousedata.io/data/video-content-budget-allocation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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