B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
54%
54% -- brand awareness increase from video content for video content (2026)
Video content drives a 54% increase in brand awareness.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Nielsen
Primary
Tier C
https://ppcgrowthstudio.com/stop-faking-data-driven-4-ways-to-win-with-analytics/ ↗
Source Article
Stop Faking Data-Driven: 4 Ways to Win with Analytics
Did you know that 92% of marketers believe that data-driven insights are essential for success, yet only 37% consistently use advanced analytics in their campaigns? That staggering gap reveals a profound disconnect between aspiration and execution in our field. As marketing professionals, we constan…
Also cited by
allmarketing.co
https://allmarketing.co/9-real-estate-digital-trends/
2026-09-29
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen Global Video Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video content: 54% brand awareness increase from video content. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-content-brand-awareness-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-content-brand-awareness-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- brand awareness increase from video content for video content<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/video-content-brand-awareness-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.