B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- video influences buying decision rate for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://beverlyboy.com/retirement-community/video-production-for-the-retirement-community-industry-i… ↗
Source Article
Video Production for the Retirement Community Industry in Memphis
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Forbes; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 90% video influences buying decision rate. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-buying-decision-90
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<blockquote cite="https://lighthousedata.io/data/video-buying-decision-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- video influences buying decision rate for customers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/video-buying-decision-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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