B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

92%

92% -- video budget maintain or increase rate for businesses using video content (2026)

Name: Video Budget Maintain Or Increase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · customerimpact.be

92% of companies using video maintain or increase their video budget.

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Attribution: customerimpact.be View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2026

Entity

businesses using video content

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

customerimpact.be Primary Tier C

https://www.customerimpact.be/de/marketing-statistiken/content-strategie/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Content-Strategie Statistiken 2026 (B2B)

Statistiken zur Content-Strategie Eine gute Content-Strategie dreht sich nicht um mehr veröffentlichen, sondern um den richtigen Content an der richtigen Stelle im Funnel. Diese Zahlen zeigen, was im B2B funktioniert und wo die meisten Unternehmen Punkte liegen lassen. Zuletzt aktualisiert: · 8 gepr…

Original Research

customerimpact.be · Original study ↗

Methodology

Share of companies keeping video budget the same or increasing it.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

businesses using video content: 92% video budget maintain or increase rate. Source: customerimpact.be (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-budget-maintain-or-increase-2026

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<blockquote cite="https://lighthousedata.io/data/video-budget-maintain-or-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- video budget maintain or increase rate for businesses using video content<br><small>Source: customerimpact.be (2026) · <a href="https://lighthousedata.io/data/video-budget-maintain-or-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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