B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- web traffic lift from video content for brands using video content (2021)
Brands that use video content generate over 41% more web traffic than competitors without it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
searchberg.com
Primary
Tier C
https://www.searchberg.com/blog/6-digital-marketing-tips-for-small-businesses-struggling-to-navigate… ↗
Source Article
6 Digital Marketing Tips for Small Businesses Struggling to Navigate COVID-19
8 Digital Marketing Tips & Tricks for Small Businesses Struggling to Navigate COVID-19
As the COVID-19 lockdown continues, small businesses across the globe have been struggling to keep up with key performance metrics, engage their audience, and retain customers.
While these businesses previously re…
Original Research
searchberg.com
· Original study ↗
Methodology
Blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using video content: 41% web traffic lift from video content. Source: searchberg.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-brands-web-traffic-lift-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-brands-web-traffic-lift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- web traffic lift from video content for brands using video content<br><small>Source: searchberg.com (2021) · <a href="https://lighthousedata.io/data/video-brands-web-traffic-lift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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