B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- engagement lift vs static images for Video ads on Meta and TikTok (2025)
Video ads outperform static images by 49% in engagement across Meta and TikTok.
- Secondary citation from vendor blog referencing Meta Business (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Meta Business
Primary
Tier C
https://www.krev.ai/blog/ai-video-ads-ecommerce ↗
Source Article
How to Create AI Video Ads That Convert for E-Commerce
Words by
Jemma
Video ads outperform static images by 49% in engagement across Meta and TikTok (source: Meta Business, 2025). But for most e-commerce brands, video production has been too expensive and slow to justify — until now.
Why Video Matters for E-commerce
The average scroll speed on TikTok is…
Original Research
Meta Business
· Original study ↗
Methodology
Cited to Meta Business by vendor blog; original methodology not stated
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Video ads on Meta and TikTok: 49% engagement lift vs static images. Source: Meta Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ads-engagement-lift-meta-tiktok-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ads-engagement-lift-meta-tiktok-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- engagement lift vs static images for Video ads on Meta and TikTok<br><small>Source: Meta Business (2025) · <a href="https://lighthousedata.io/data/video-ads-engagement-lift-meta-tiktok-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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