B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$4
$4 -- cost per install for video ads for Chinese games (2023)
Video ads for Chinese mobile games across all markets have a cost per install (CPI) of $3.81.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
Liftoff.ai
Primary
Tier A
https://www.liftoff.ai/blog/how-chinese-game-developers-can-grow-their-gaming-apps-overseas/ ↗
Source Article
How Chinese Game Developers Can Grow Their Gaming Apps Overseas
How Chinese Game Developers Can Grow Their Gaming Apps Overseas
China is the largest gaming market in the world, generating over 31% of global mobile gaming revenue, according to Niko Partners. Take a look at the top grossing mobile games for 2023, and you’ll find four of the top 10 titles were deve…
Original Research
Liftoff.ai
· Original study ↗
Methodology
Cost per install analysis by ad format
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
video ads for Chinese games: $4 cost per install. Source: Liftoff.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ads-cpi-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ads-cpi-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cost per install for video ads for Chinese games<br><small>Source: Liftoff.ai (2023) · <a href="https://lighthousedata.io/data/video-ads-cpi-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.