B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.2%
1.2% -- video ad share of total viewing minutes for online video advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier C
http://seosanantonioinc.com/webmercial-internet-video/ ↗
Source Article
Webmercial
Original Research
comScore
· Original study ↗
Methodology
Cited from comScore; original methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
online video advertising: 1.2% video ad share of total viewing minutes. Source: comScore (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-share-of-viewing-minutes
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-share-of-viewing-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- video ad share of total viewing minutes for online video advertising<br><small>Source: comScore (2026) · <a href="https://lighthousedata.io/data/video-ad-share-of-viewing-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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