B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- video ad revenue growth rate for digital display advertising (video ads) (2023)
Digital display video ad revenue grew by 17% in 2023 compared to the previous year.
- The underlying primary research source or methodology is not cited in the text.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
highforge.com
Primary
Tier C
https://www.highforge.com/social-media-advertising-that-converts-in-2024-best-practices-for-business… ↗
Source Article
Social Media Advertising that Converts in 2024: Best Practices for Businesses - Web Design & Digital Marketing - Orlando | Highforge
In today’s digital landscape, social media reigns supreme. From Boomers scouring Facebook for political news to Gen Z relying on TikTok for constant inputs during their every waking moment, social media proliferates our lives in nearly every geographic area, age range, gender orientation, and socio-…
Original Research
highforge.com
· Original study ↗
Methodology
Blog citing digital display ad revenue trends; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital display advertising (video ads): 17% video ad revenue growth rate. Source: highforge.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-revenue-growth-2023
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<blockquote cite="https://lighthousedata.io/data/video-ad-revenue-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- video ad revenue growth rate for digital display advertising (video ads)<br><small>Source: highforge.com (2023) · <a href="https://lighthousedata.io/data/video-ad-revenue-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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