B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- video ad revenue growth rate for Prima (video advertising) (2020)
Media Club / Prima achieved a 25% growth in income from video advertising between 2019 and 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Club / Prima (Petr Hatlapatka)
Primary
Tier B
https://www.aktv.cz/en/petr-hatlapatka-grp-market-will-change-we-have-to-react/ ↗
Source Article
PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
Original Research
Media Club / Prima (Petr Hatlapatka)
· Original study ↗
Methodology
Company-reported revenue growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prima (video advertising): 25% video ad revenue growth rate. Source: Media Club / Prima (Petr Hatlapatka) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-income-growth-2019-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-income-growth-2019-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- video ad revenue growth rate for Prima (video advertising)<br><small>Source: Media Club / Prima (Petr Hatlapatka) (2020) · <a href="https://lighthousedata.io/data/video-ad-income-growth-2019-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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