C
Evidence Grade C
Use with Hedging
Current
2
2 -- roi comparison tv vs social media for DTC brands (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
DTCROAS
Primary
Tier B
https://dtcroas.com/video-advertising-alternatives-2026/ ↗
Source Article
Overall Media Spend Must Be Between 1% To 9% Of Revenue
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising ret…
Also cited by
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Original Research
DTCROAS
· Original study ↗
Methodology
According to Marketing Mix Modeling analysis.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
DTC brands: 2 roi comparison tv vs social media. Source: DTCROAS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-alternatives-2026-dtcroas-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-alternatives-2026-dtcroas-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- roi comparison tv vs social media for DTC brands<br><small>Source: DTCROAS (2026) · <a href="https://lighthousedata.io/data/video-ad-alternatives-2026-dtcroas-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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