B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- viewership growth rate for US local TV news (very early morning slot) (2014)
Very early morning local TV news viewership increased by 6 percent in 2014 compared to the previous year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2014
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
http://bitcentral.com/2016/06/13/local-news-still-worth-the-ad-spend/ ↗
Source Article
Local News Still Worth The Ad Spend
Original Research
Pew Research Center
· Original study ↗
Methodology
Cited from 2014 Pew Research Center report on local TV news
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
US local TV news (very early morning slot): 6% viewership growth rate. Source: Pew Research Center (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/very-early-morning-news-viewership-growth-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/very-early-morning-news-viewership-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- viewership growth rate for US local TV news (very early morning slot)<br><small>Source: Pew Research Center (2014) · <a href="https://lighthousedata.io/data/very-early-morning-news-viewership-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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