B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- conversion lift per dollar for YouTube Shorts vertical video campaigns (2025)
Campaigns with vertical videos on YouTube Shorts achieve 10-20% more conversions per dollar compared to landscape-only campaigns.
- Reported as a range of 10-20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://virvid.ai/blog/youtube-ai-video-ads-guide-2026-shorts-instream-formats ↗
Source Article
YouTube AI Video Ads Guide 2026: Shorts Ads + In-Stream Formats
YouTube AI Video Ads Guide 2026: Shorts Ads + In-Stream Formats
YouTube AI video ads combine artificial intelligence with vertical Shorts and in-stream formats to deliver 17% higher ROAS than manual campaigns, requiring vertical 9:16 creative, ABCD framework compliance, and mandatory AI disclosure f…
Original Research
Google
· Original study ↗
Methodology
Range 10-20%, midpoint extracted; Google vertical video announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Shorts vertical video campaigns: 10% conversion lift per dollar. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vertical-video-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vertical-video-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- conversion lift per dollar for YouTube Shorts vertical video campaigns<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/vertical-video-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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