B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- conversions per dollar lift for YouTube Shorts Video Action campaigns (vertical 9:16 creative) (2026)
Adding vertical creative assets to Video Action campaigns delivers 10% to 20% more conversions per dollar on YouTube Shorts compared to landscape-only campaigns.
- Reported as a range: 10–20%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/YouTube
Primary
Tier C
https://virvid.ai/blog/ai-video-ads-complete-guide-2026 ↗
Source Article
AI Video Ads That Convert in 2026: Complete Guide (12 Templates + ROI Playbook for Meta/TikTok/YouTube)
AI Video Ads That Convert in 2026: Complete Guide (12 Templates + ROI Playbook for Meta/TikTok/YouTube)
AI-generated video ads have crossed from experimental curiosity to mainstream marketing strategy, and the numbers prove it works.
Traditional 30-second commercials cost $10,000–$50,000 in producti…
Original Research
Google/YouTube
· Original study ↗
Methodology
Range 10–20%; midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Shorts Video Action campaigns (vertical 9:16 creative): 10% conversions per dollar lift. Source: Google/YouTube (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vertical-creative-conversions-per-dollar
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<blockquote cite="https://lighthousedata.io/data/vertical-creative-conversions-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- conversions per dollar lift for YouTube Shorts Video Action campaigns (vertical 9:16 creative)<br><small>Source: Google/YouTube (2026) · <a href="https://lighthousedata.io/data/vertical-creative-conversions-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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