B Evidence Grade B Graded under review Safe to Cite Current

4.3%

4.3% -- email banner click rate for version A (Thanksgiving theme) (2026)

Name: Email Banner Click Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · Liftoff

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Attribution: Liftoff View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

4.3%

Unit

Percentage

Data Vintage

2026

Entity

version A (Thanksgiving theme)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

77/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Liftoff Primary Tier A

https://www.liftoff.ai/mobile-heroes/blog/learned-testing-seasonal-imagery-mobile-heroes-email-campa… ↗

Confidence: 65/100 Vintage: 2026 Channel: Cc Extraction

Source Article

What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign - Liftoff

What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign One of Liftoff’s strengths lies with our ad creative team who tirelessly A/B test and optimize ad creatives – all sizes and formats – to improve performance of our mobile app install campaigns. Whether it’s a simple copy or …

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Original Research

Liftoff · Original study ↗

Methodology

A/B testing results from Liftoff's email campaign

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

version A (Thanksgiving theme): 4.3% email banner click rate. Source: Liftoff (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/version-a-click-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/version-a-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- email banner click rate for version A (Thanksgiving theme)<br><small>Source: Liftoff (2026) · <a href="https://lighthousedata.io/data/version-a-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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