B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of digital impressions for Verquvo (Merck) banner ad campaigns (Q4 2022)
More than 90% of digital impressions for Merck's Verquvo banner ad campaigns came from academic websites in Q4 2022.
- More than 90%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
Q4 2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/top-10-cardiology-drugs-2022/ ↗
Source Article
Top 10 Cardiology Drugs that made some noise in 2022
The global market for cardiovascular drugs was valued at USD 155.6 billion in 2021, and it is expected to grow significantly, potentially reaching USD 231.7 billion by 2030 with a projected compound annual growth rate (CAGR) of 4.52% (Source). Pharma companies are needed to use this opportunity wise…
Original Research
ZoomRx
· Original study ↗
Methodology
PERxCEPT HCP Online behavior tracking; academic websites include nejm.org, acc.org, jacc.org
Methodology documented
Segmentation
IndustryHealthcare
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Verquvo (Merck) banner ad campaigns: 90% share of digital impressions. Source: ZoomRx (Q4 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verquvo-academic-website-impressions-q4-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/verquvo-academic-website-impressions-q4-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of digital impressions for Verquvo (Merck) banner ad campaigns<br><small>Source: ZoomRx (Q4 2022) · <a href="https://lighthousedata.io/data/verquvo-academic-website-impressions-q4-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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