B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30,000,000
30,000,000 -- commercial emails sent for Verkada (2024)
Verkada sent more than 30 million commercial emails while failing to honor opt-outs, make opt-out clear, and omitting a valid physical address, leading to an FTC/DOJ enforcement action.
- The company sent more than 30 million commercial emails
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FTC/DOJ
Primary
Tier B
https://roofpredict.com/blog/5-signs-your-roofing-company-email-marketing-audit-is-broken ↗
Source Article
Roofing Company Email Marketing Audit: 5 Signs It's Broken
5 Signs Your Roofing Company Email Marketing Needs an Audit
On this page
A roofing company email marketing audit is broken when it grades campaign performance but ignores the four things that actually decide whether email helps your business: whether the messages are legal, whether they reach the in…
Original Research
FTC/DOJ
· Original study ↗
Methodology
Cited in FTC/DOJ enforcement action
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Verkada: 30,000,000 commercial emails sent. Source: FTC/DOJ (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verkada-emails-sent-2024
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<blockquote cite="https://lighthousedata.io/data/verkada-emails-sent-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- commercial emails sent for Verkada<br><small>Source: FTC/DOJ (2024) · <a href="https://lighthousedata.io/data/verkada-emails-sent-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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