B
Evidence Grade B
Safe to Cite
Dated
30%
30% -- time spent on site increase for Verizon Insider social-login users (Verizon Wireless) (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Verizon Wireless
Primary
Tier B
https://mmaglobal.com/es/articles/what-marketers-need-learn-gaming ↗
Source Article
MMA│What Marketers Need to Learn from Gaming
Original Research
Verizon Wireless
· Original study ↗
Methodology
Increase in time spent on the site a few months after the early-2012 relaunch of Verizon Insider with gamification elements (points, rewards, contests, social leaderboards).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Verizon Insider social-login users (Verizon Wireless): 30% time spent on site increase. Source: Verizon Wireless (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verizon-insider-time-spent-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/verizon-insider-time-spent-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- time spent on site increase for Verizon Insider social-login users (Verizon Wireless)<br><small>Source: Verizon Wireless (2012) · <a href="https://lighthousedata.io/data/verizon-insider-time-spent-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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