B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- budget increase certified verified paths for ad buyers (2025)
There was a 40% increase in budget allocated to certified and verified paths in 2025 according to IAB Europe data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Europe
Primary
Tier B
https://motorik.io/blog/the-2026-ad-security-report-new-threats-and-proactive-defenses ↗
Source Article
The 2026 Ad Security Report: New Threats & Proactive Defenses - Blog
Advertisers lose between 15 and 25 cents on every programmatic dollar they spend. Most of that loss comes from fraud moving faster than the tools built to stop it, but the financial hit is only half the story. Ad fraud and ad security are no longer separate challenges; they've converged into a singl…
Original Research
IAB Europe
· Original study ↗
Methodology
IAB Europe data cited in MGID × GeoEdge Ad Security Report 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ad buyers: 40% budget increase certified verified paths. Source: IAB Europe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verified-supply-budget-increase-2025
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<blockquote cite="https://lighthousedata.io/data/verified-supply-budget-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- budget increase certified verified paths for ad buyers<br><small>Source: IAB Europe (2025) · <a href="https://lighthousedata.io/data/verified-supply-budget-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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