B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24 hours
24 hours -- median time to human reply for venues responding to inquiries (2026)
The median wait time for an actual human reply from venues was 23.6 hours.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24 hours
Unit
Duration Hours
Data Vintage
2026
Entity
Sample Size
807
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hermetic AI
Primary
Tier A
https://www.hermetic.ai/post/speed-to-lead-is-dead-long-live-speed-to-confirmation ↗
Source Article
Speed to Lead Is Dead. Long Live Speed to Confirmation
Speed to Lead Became the Wrong Goal
For more than a decade, sales teams have benchmarked themselves on "speed to lead" — the time from inquiry to first response. It became gospel. It generated entire categories of software. It is, today, the wrong metric. It has been the wrong metric for years.
The …
Original Research
Hermetic AI
· Original study ↗
Methodology
Study of 807 inquiries measuring venue response times
Methodology documented
Segmentation
IndustryHospitality
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
venues responding to inquiries: 24 hours median time to human reply. Source: Hermetic AI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/venue-median-human-reply-wait-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/venue-median-human-reply-wait-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24 hours</strong> -- median time to human reply for venues responding to inquiries<br><small>Source: Hermetic AI (2026) · <a href="https://lighthousedata.io/data/venue-median-human-reply-wait-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.