B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

25%

25% -- share of true first year cost shown in vendor pricing for enterprise marketing tools India (2026)

Name: Share Of True First Year Cost Shown In Vendor Pricing Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2026 · upGrowth

Platform costs typically represent 25 to 35 percent of total first-year cost for enterprise marketing tools in India.

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Attribution: upGrowth View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2026

Entity

enterprise marketing tools India

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

upGrowth Primary Tier B

https://magicworksitsolutions.com/blog/real-cost-of-ai-indian-marketing-sales-2026 ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

The Real Cost of AI in Indian Marketing & Sales: 2026 Guide

The Short Answer Most Indian businesses evaluating AI in 2026 are working with bad cost data. Vendor pricing pages typically show 25 to 35 percent of true first-year cost. Gartner found that more than 53 percent of AI projects take longer than expected to deliver ROI. MIT’s Project NANDA found that …

Original Research

upGrowth · Original study ↗

Methodology

upGrowth May 2026 India marketing automation pricing analysis

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

enterprise marketing tools India: 25% share of true first year cost shown in vendor pricing. Source: upGrowth (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vendor-pricing-shows-25-35-percent-true-cost

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<blockquote cite="https://lighthousedata.io/data/vendor-pricing-shows-25-35-percent-true-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of true first year cost shown in vendor pricing for enterprise marketing tools India<br><small>Source: upGrowth (2026) · <a href="https://lighthousedata.io/data/vendor-pricing-shows-25-35-percent-true-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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